Some Examples of Logo Redesigns for Well Established Brands

Here are some logo redesigns for mostly companies that been around for quite some time.  Most are able to hit the mark by breathing some new life into its previous logo design by revamping its look for what is in the with the times, while at the same time being able to keep its identity and brand.  However, all this is subjective, as what might look good to one demographic, might not look good to another.  Some of these logos might be too much of a change for some people who have learned to identify with its previous image, kind of like how some of the new cars that automobile makers have come out with could be too futuristic and robotic for people to get used to, too quickly.  These days, it's all about simplicity and minimalism, but the best measurement of the success of a logo redesign is by getting the growth in business and conversions that they want.  What's most important is having a logo that can communicate to consumers by having them still identify with it and relate it to emotionally.